Our Brands

Welcome to Ethical Family Living.

We're still in the process of launching this site but stick with us as we aim to bring you some very thoughtful products which can cover some special areas in your life.

Ethical contraception is our speciality. Hormonal contraceptives leave the body in urine and those hormones can not be removed. As a result the hormones stay in the water cycle, entering the food chain and the water table. It's really not what Mother Nature needs. So we like to educate couples on non hormonal contraceptive options.

Daysy Fertility Tracker For Natural Family Planning
New Product! Daysy Fertility Tracker.

The Daysy is a cute but powerful fertility tracker which allows you to track your cycle and identify the couple of days when you’re ovulating. From that it calculates your fertility window, the six to eight days when intercourse can lead to pregnancy. Empowered with that information, you and your partner can manage the risk of pregnancy, deciding on abstinence or barrier contraceptives.

- Buy The Daysy Now -

Buy Natural Intimacy Menstrual Sponges In The UK
New Product! Menstrual Sponges.

The waste mountain of single use, disposible tampons just keeps on growing as does the cost of buying and throwing away. Reusable Menstrual Products, often refered to as RUMPs are the way forwards. Our natural sea sponges can be used as natural substitutes for tampons, just "wet, twist & insert", then six to eight hours later "remove, rinse and replace". After six months of use, they're totally biodegradable. You won't believe it until you try it.

- Buy Menstrual Sponges -

Sensible Options Exfoliating Sponges In The UK
New Product! Natural, Exfoliating FacialCare Sponges.

For deep down facial cleansing, exfoliation, daily cleaning and makeup removal, check out these Sensible Options branded sponges. Natural sea sponges are 100% compostable, they last for +6 months and have the lowest carbon footprint imaginable - they grow naturally!

- Buy Exfoliating FacialCare Sponges -

ContraGel, The Natural Alternative To Spermicide
New Product! Contragel.

By being a new, natural alternative to 'traditional' spermicides, Contragel makes barrier contraception an easier option for couples. Possible itchiness which can sometimes be casued by using traditional Nonoxynol 9 based spermicide can be a distraction just when pleasure should be the focus. And since both of you have your most sensitive parts exposed to the substance, opting for a natural alternative is twice as important.

- Buy ContraGel Now -

Buy From An Ethical, UK Company

We are The Valley Initiative Limited, an ethical, British company. We focus on providing a thoughtful and reliable service to our UK based customers. To do this we don't play games with our pricing and we treat our customers with dignity and respect. We do not export outside of the UK.